This was the worst! I didn’t realise how hard this will be to do.
Some schools, McCombs and Rice in my case, give you the option to tell them who you are via video. It is only an option and is not compulsory. They tell you your choice of written or video essay will not affect your application. I really hope this is true or I am screwed as I did not opt for the video option. I do know a current McCombs MBA student who did not choose the video option so I will give them the benefit of the doubt.
I had initially insisted on doing a video for the McCombs essay but realised during the week of the deadline that I would not be able to do this. I had decided to do it myself (which is not a good idea in my opinion) and was not happy with the results. I believe you need to get advice from someone who is good at making/producing videos. You are also encouraged to let your character show which is not as easy as you think. A lot of applicants have posted their videos on youtube (I noticed you don’t usually get told if the video applicants were admitted or not though!) and there are also tips on how to produce a good video essay.